TECM 5200: Zach McCoy’s Blog
Stepping into Content Strategies
From the Classroom to Techcomm
Dr. McCoy to Boldly Start at the End
Here we are, at the end of my TECM 5200 coursework. 8 weeks ago, if someone said the phrase “SWOT analysis,” I would have assumed we were talking…
4 min read
Profitability, Pablo Picasso, and Using Artificial Intelligence
Module 6 was another milestone. Several puzzle pieces of knowledge that we’ve gathered clicked for me in a new way. It also was one of the most challenging…
4 min read
Anton Chekhov, Apple Maps, and the Power of Consistent, Accessible Content
I have characterized the difference between writing for the academy techcomm as working out the same muscles with new exercises. Plain language is a major theme in these…
4 min read
ROT, Personas, and Finding What You’re Looking For
What did you read or watch that surprised, delighted or disappointed you? Why? Module 3 was a milestone. Information from the previous modules fell into place. The acronym…
4 min read
The Surprising Similarities Between Content Inventories and Dissertations
I found the first two modules encouraging. I am an adjunct professor who wrote his PhD dissertation on Herman Melville’s Moby-Dick. Many of the challenges I faced writing…
4 min read
