Welcome to my blog on Content Strategy

Tag: Personas

  • ROT, Personas, and Finding What You’re Looking For

    ROT, Personas, and Finding What You’re Looking For

    What did you read or watch that surprised, delighted or disappointed you? Why? Module 3 was a milestone. Information from the previous modules fell into place. The acronym ROT was delightful. But the term “personas” was disappointing. ROT ROT is any redundant, outdated, or trivial content. It’s a satisfying, clever, and clear acronym. Interestingly, whenever I’ve… Read more