Welcome to my blog on Content Strategy

Tag: Reusable Content

  • Dr. McCoy to Boldly Start at the End

    Dr. McCoy to Boldly Start at the End

    Here we are, at the end of my TECM 5200 coursework. 8 weeks ago, if someone said the phrase “SWOT analysis,” I would have assumed we were talking about law enforcement—not strengths, weaknesses, opportunities, and threats.  Transitioning from an academic to a techcomm career has reminded me of a line from T. S. Eliot’s Four… Read more

  • Anton Chekhov, Apple Maps, and the Power of Consistent, Accessible Content

    Anton Chekhov, Apple Maps, and the Power of Consistent, Accessible Content

    I have characterized the difference between writing for the academy techcomm as working out the same muscles with new exercises. Plain language is a major theme in these blogs. Module 4, in particular, championed a concept Anton Chekhov once wrote to Maxim Gorky:  You understand what I mean when I say, “The man sat on… Read more