Welcome to my blog on Content Strategy

Tag: Reuse

  • Anton Chekhov, Apple Maps, and the Power of Consistent, Accessible Content

    Anton Chekhov, Apple Maps, and the Power of Consistent, Accessible Content

    I have characterized the difference between writing for the academy techcomm as working out the same muscles with new exercises. Plain language is a major theme in these blogs. Module 4, in particular, championed a concept Anton Chekhov once wrote to Maxim Gorky:  You understand what I mean when I say, “The man sat on… Read more